CUSTOMER STORY
TOWNSQUARE MEDIA: Automated reporting across 74 media markets.
THE SITUATION
Townsquare Media operates 349 radio stations nationwide. To keep leadership informed, the finance team manually assembled and distributed performance reports to 70 market presidents and account executives. The manual process was slow and heavily dependent on individual effort to run correctly. Because of this, it was highly prone to errors. As the business expanded, this reporting burden grew with it, consuming significant time each cycle to build customized layouts for each market.
THE SOLUTION
Following a short demo and a two-week trial, the finance team deployed production-ready automation within their existing environment. Reportworq connected directly to Townsquare's planning systems to automatically distribute daily, weekly, and monthly reports tailored to each market via SharePoint and email. Townsquare later added Reportworq's Contribution capability to streamline quarterly forecasting. Instead of emailing spreadsheets back and forth to gather market inputs, the team distributed structured templates directly through Reportworq.
THE RESULT
About Townsquare Media
Townsquare Media is a community-focused digital media, digital marketing solutions, and radio company, focused outside the top 50 markets in the U.S. Assets include: Townsquare Interactive, a digital marketing services subscription business providing website, search engine optimization, social platforms, and online reputation management for SMBs; Townsquare IGNITE, a proprietary digital programmatic advertising technology with an in-house demand and data management platform; and Townsquare Media, a portfolio of 349 local terrestrial radio station in 74 cities with corresponding local news and entertainment websites and apps along with a network of national music/content brands.
Discover how Townsquare Media transformed its reporting process with Reportworq.
"We’ve saved countless hours of report creation. Before using Reportworq, all of our report distribution was manual. It took too many hours to create and distribute those reports appropriately to the market presidents."
– Director, Information Systems at Townsquare Media
PRODUCTS USED:
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